The Electronic Marketplace uses the distributeted environment of the web to bring together retailers, e-tailers, wholesalers, suppliers, distributors, and manufacturers.

The Electronic Marketplace puts power into the hands of retailers and e-tailers. Selecting from a huge online database of products supplied by various wholesale merchants, retailers are able to create store fronts with little effort. Whether expanding an existing business or starting a new one either online or offline, the Electronic Marketplace manages orders, inventory, customer billing, and product shipment. It removes the burden of inventory management and order fulfillment away from the retailer to so they can focus on customer satisfaction and increasing sales.

Manufacturers, wholesalers, and distributors benefit from a single delivery point both for incoming and outgoing orders as well as a greatly expanded marketplace for their products.